First the hair. “The function of protection and thermal regulation of the hair seems unattractive, even prehistoric to modern man,” says the author. But they are increasingly likely to resort to waxing and beauty treatments to (between 2000 and 2005, sales of cosmetics for men increased by 20%), this does not virility. It took modern forms that give the models in fashion magazines, the metrosexual (David Beckham) and ubersexual

(A man looks macho or manly but who maintains careful “). This is the man with the beard of three days, “who maintains a distance between an exclusionary and hair look socially acceptable (even for a practicing physician?).

Feminization of man who responds to a masculinization of women? The gender issue is being debated as passionate as high quality. To the Sociologist David Le Breton, who expressed the same clan book, individualization led everyone present to give his own definition and “erasure of masculinity as a model of excellence multiplies the possible definitions of masculinity.” No model is no longer unanimous, says he and “in the social circles of middle class or privileged, gentleness, kindness took precedence over macho attitudes” (not all women will probably not d Agreement).

What is certain is that “aestheticization growing body, with the archetypes of beauty promoted by marketing is also at work among men. But they still refuse the camouflage makeup to emphasize the appearance of “natural” and argue in their use of skin care, meetings or fitness plan, a health concern more than beauty.

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