Anti Aging ProductPRO-TECHNOLOGY GEN. “In the cell’s genetic material is information as to why it has to synthesize a protein. But this is a regulated mechanism, ie it is not always on. The pro-gene therapies seek to activate those genes for which there is a rapid and continuous production of these proteins. For now, this is still a largely empirical basis in cosmetics, since although the genes are activated, we do not know how exactly that activation occurs, “says Iglesias.

However, Europe has already launched a product with this technology: Youth Code (L’Oreal Paris), a treatment that aims to stimulate cell genes to work-as when they were younger-against external aggression that is, to regain their “codes of youth.” This concept was born of the discovery of so-called “mismatch repair of the skin” and the finding that its power to react to external aggression is smaller as it rises with age.

GROWTH FACTORS. Growth factors are proteins whose role is more of a hormonal bind to certain receptors on the cell and that binding triggers intracellular mechanisms that trigger the generation and growth of new cells. “The strategy here is to produce these proteins in purified form to add them as specific assets in mixtures applicable to the skin. The cell turnover is as important as protein turnover. And while it is a natural mechanism can be accelerated, resulting in a younger and healthier skin, “says Iglesias.

Under this concept, Vichy created its latest anti-aging: Novadiol GF, densifying treatment that rebuilds re-proportioning the skin tissue in all layers to combat the effects of menopause on the skin. “The Gf Protein stimulates the endogenous synthesis of growth factors to improve communication between cells and is associated with Pro-Xylane TM, anti-aging molecule that doubles densifying the ground substance of the skin to recreate a thicker skin and consistent “says the pharmaceutical Maria Laura Sainz, Head of Scientific Training of the mark.