Anti Aging ProductsINTELLIGENT HYDRATION. All proteins, to the extent where it has its entire structure, have the ability to interact with water and hold it. In matters of hydration, La Prairie introduced its new anti-aging which puts the focus on stopping the degenerative process of the skin to prevent and interdict the micro persistent.

One of the keys is the incorporation of the extract of Salicornia, which anticipates future needs for hydration since it works by increasing the cell aquaporin-natural channels for water that has the skin and decrease with age, with the consequent effect that the water flow better inside the skin.

Exel also has a new bio-cosmetics Biological Ultra Moisturizing Gel DNA, which counteracts the increased epidermal permeability and decreased water content in the stratum corneum.

The high sodium DNA polymerization is an asset of plant which is extracted from wheat germ and has the ability to capture up to 10,000 times its weight in water.

RECYCLED LEATHER. Science has stepped up the ante with a concept that seems to follow contemporary trends in eco-friendly: recycle the skin. “Any cell proteins have a natural replacement cycle.

The breakthrough is that it can activate the mechanisms that synthesize these proteins in the cell again, and thus accelerate the natural recycling, “says Iglesias. The ultimate way to “recycle” the protein comes from the hand of One Essential Serum total catch (Dior, for now only available in Europe and USA), a serum that triggers the proteasome, responsible for absorbing toxins that occur when molecular damaged proteins accumulate, process accelerates after age 35, “recycled” skin.

Under the same concept, Avon launched Anew Reversalist, for women 40 and older. Its technology manages Activinol Activin stimulating molecule, which regenerates the skin by acting on microcicatrices related to aging.

L’Oréal Paris also has a formula to help skin to recreate its own substance: Age Perfect Re-Substance. It is a combination of two active ingredients indicated for menopause: a soy protein that stimulates production of collagen and a plant polyphenol stimulates the synthesis of decorin, a proteoglycan organizer tissue.

Natura has taken this concept to your Cell Renewal Chronos, although in this case it is a product for women aged 25 years and with a more proactive so that rebuilder. This is a technology antiseñales with Elastinol + R *, which increases production of collagen and elastin production is regulated, and an antioxidant complex (EAC) consisting of lycopene extracted from tomato-active, coffee extract and vitamin E.